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Scaling Italy’s fastest-growing chain of dental clinics.

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<p><span style="font-weight: 400;">Taking a small group of 16 </span><span style="font-weight: 400;">clinics to a chain of almost 60, while maintaining highest </span><span style="font-weight: 400;">quality of care</span></p>


Opened 44 clinics in 4 years (throughout Covid), establishing a clear Greenfield blueprint and rollout capabilities

Ensured consistent like-for-like growth of clinic estate, even during Covid

Set up and successively strengthened Board of Directors with industry and functional experts 

Built up HQ from scratch, with over 92 FTEs today, setting up processes and organisation

Redefined marketing strategy, rebranding and establishing strong digital presence

Overhauled patient experience, using FMCG and eCommerce experts to build CRM and patient UX and interface

Funded accelerated growth with flexible, repeated capital increased 

What we did

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Simone Sallustio

Julius Hugelshofer

bludental.it


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Active

Europe

Purplle:  <br/> Beauty done differently.

Bludental: <br/> High-quality dental care.

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<p><span style="font-weight: 400;">Beauty for all: bringing </span><span style="font-weight: 400;">affordable beauty to the </span><span style="font-weight: 400;">Indian public.</span></p>


Grew the business 10x since investment to become a “Unicorn”

<p><span style="font-weight: 400;">*as of November 2022</span></p>


Re-branded and repacked private brands to accelerate growth to current 49% share of gross sales*

Built in-house product expertise through in-house quality lab and NPD lab

Inorganic expansion through acquisition of niche-fast growing brands in female hygiene, organic beauty, and affordable make-up

Expanded organizational infrastructure – hired key executives, to equip the team for a fast-paced growth

Arjun Anand

purplle.com

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Asia

Oatly: <br/>Helping people ditch milk.

Spring Marketing Capital invests in Purplle

Purplle raises $8 million from Verlinvest

<p>Revenue growth since investment.*</p>


Disrupting the global milk industry

<p>Creating a new category // Building a local Swedish hero into a global market leader.</p>


Established Barista Strategy as paid sampling to drive trial and new market entry

Partnered with China Resources and Howard Schultz amongst others as co-investors

Launched into the UK, US, China, Germany, Netherlands, Australia & SE Asia 

Refined bold, vocal brand strategy against the dairy industry, with Oatly’s in-housing own creative team

Funded $1.8bn global supply footprint  – including nine factories on three continents

Created global organizational infrastructure – hired key executives and scaled operational team

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Eric Melloul

Clément Pointillart

Ben Black

oatly.com

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Global

Chewy:<br> Where pet lovers shop. </br>

Oatly announces new financing

<p>During our partnership, Chewy:</p>
<p>&nbsp;</p>
<ul>
<li>
<p class="p1"><span class="s1">&#8211; Reached 3M active customers with 1M subscribers</span></p>
</li>
</ul>
<p>&nbsp;</p>
<ul>
<li>
<p class="p1"><span class="s1">&#8211; Brought their core product offering into new verticals, including birds and fish</span></p>
</li>
</ul>
<p>&nbsp;</p>
<ul>
<li>
<p class="p1"><span class="s1">&#8211; Expanded Chewy&#8217;s private label into new categories</span></p>
</li>
</ul>
<p>&nbsp;</p>
<ul>
<li>
<p class="p1"><span class="s1">&#8211; Opened a central-US fulfillment center</span></p>
</li>
<li></li>
<li>
<p class="p1">&#8211; Broadened brand awareness and loyalty with launch of TV ads and Chewy Studios</p>
</li>
</ul>


Key wins

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<p class="p1"><span class="s1">Chewy’s revenue grew ~5x during Verlinvest’s investment.</span></p>


Growth

<p class="p1"><span class="s1">Verlinvest was an early investor in pet retail and we were confident we could help to take Chewy to the next level.</span></p>


<p class="p1"><strong><span class="s1">90+ NPS // ~40% new customers through referrals</span></strong></p>
<p class="p2"><span class="s1">As the only consumer investor on the cap table, our differentiated focus complemented the existing tech investor base in elevating Chewy’s approach to best-in-class customer service and doubling down on ‘wowing’ customers.</span></p>


Consumer-centric approach 

<p class="p1"><span class="s1">We leveraged our deep experience in consumer packaged goods to support the development of <em>Chewy Originals</em> brands.</span></p>


CPG product expertise 

<p class="p1"><span class="s1">Our expertise in international expansion and M&amp;A / IPO preparation led to one of the largest eCommerce transactions to date.</span></p>


Global, late-stage growth mindset

Why it worked


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Alumni

North America

PetSmart announces agreement to acquire Chewy

Case studies

Bludental:
High-quality dental care.

Purplle:
Beauty done differently.

Oatly:
Helping people ditch milk.

Chewy:
Where pet lovers shop.

Bludental:
High-quality dental care.

Purplle:
Beauty done differently.

Oatly:
Helping people ditch milk.

Chewy:
Where pet lovers shop.

Explore our portfolio

Case studies

Bludental: High-quality dental care.

Purplle: Beauty done differently.

Oatly: Helping people ditch milk.

Chewy: Where pet lovers shop.

Bludental: High-quality dental care.

Purplle: Beauty done differently.

Oatly: Helping people ditch milk.

Chewy: Where pet lovers shop.

Explore our portfolio

Bludental:
High-quality dental care.

Purplle:
Beauty done differently.

Oatly:
Helping people ditch milk.

Chewy:
Where pet lovers shop.

Bludental:
High-quality dental care.

Purplle:
Beauty done differently.

Oatly:
Helping people ditch milk.

Chewy:
Where pet lovers shop.