Yepoda
- Region
- Europe,
North America - Sectors
- Lifestyle
- Website
- https://yepoda.com/
- Investment
- 2025 - Active
- Verlinvest contact
- Ben Black, Anaïs Jollivet, Julia Pedret
About
Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a leading K-Beauty brand dedicated to bringing Korean skincare innovations to the Western market. The brand uniquely blends advanced Korean beauty technology with a strong commitment to sustainability and clean beauty standards. All Yepoda products are vegan, cruelty-free, sustainably packaged, and developed entirely in Korea using the highest quality natural and active ingredients.
Yepoda has quickly grown to become one of the foremost K-Beauty brands in Europe, achieving over €65 million in revenue in 2024 and serving over one million customers across Germany, France, Italy, Spain, and the UK. The brand’s success is underpinned by its profitable growth rate exceeding 120% year-over-year.
In March 2025, Yepoda closed its Series B funding round led by Verlinvest, alongside continued participation from V3 Ventures and JamJar Investments. The new investment supports Yepoda’s expansion into the U.S. market, further retail growth—including a significant partnership with Sephora—and continued innovation in product development.
Yepoda is also dedicated to environmental sustainability, contributing 1% of its revenue to environmental initiatives through its partnership with 1% for the Planet.
