Insomnia Cookies

Insomnia Cookies is a rapidly expanding fresh cookies brand and retailer, with nearly 300 stores in the US, headquartered in Philadelphia, PA. The brand is renowned for delivering warm, delicious cookies all day and late into the night, catering especially to night owls and those with a sweet tooth.

Region: North America
Sectors: Food, beverage & FMCG
Website: http://www.insomniacookies.co.uk
Investment: 2024 - Active
Verlinvest contact: Clément Pointillart, Alexander Rosenthal, Rachel Citera

About

Insomnia Cookies is known for serving warm cookies all day and late into the night. Founded in a University of Pennsylvania dorm room by then-student Seth Berkowitz, Insomnia Cookies has been satisfying the cravings of “Insomniacs” since 2003.

The business is one of the largest and fastest growing small-format dessert quick-service restaurants in the U.S., now operating nearly 300 bakeries across three countries. In 2024, Verlinvest acquired an interest in Insomnia Cookies from Krispy Kreme.

This partnership aims to accelerate Insomnia Cookies’ U.S. and global growth, leveraging Verlinvest’s experience in expanding ambitious and successful consumer brands internationally. The company continues to innovate and expand its market presence, aiming to bring quality indulgence to more customers worldwide.

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