Where we focus:
High-growth, category-defining brands with a culture of constant product innovation.
Food, beverage & FMCG
Consumer-centric, transparent, personalized models with digital potential.
Health
Native online brands, lazer-focused on reaching consumers, DTC or O2O.
Consumer technology
Innovative pet, beauty & personal care, active and outdoor brands.
Lifestyle
Long-term, flexible capital
For nearly 30 years, as a family-backed business, we have empowered companies and founders to challenge the status quo to do better for the next generation.
Our evergreen capital means that we are patient, flexible partners, investing for as long as is necessary, sometimes from early stages to IPO and beyond. We structure deals in a way that matches the needs of founders and the business for the long-term.
Brand enthusiasts
Consumer businesses today face a unique set of challenges. We are product-minded experts and have assembled the best operators and advisors globally to help navigate these challenges.
This includes decades of experience both online and offline – in fields such as brand marketing, supply chain, organizational design, innovation, sustainability, and impact.
Purpose-driven
We look at big categories that face a fundamental problem, with the opportunity to create a switching moment for consumers to move towards more sustainable or ethical alternatives.
We’re passionate about helping the companies tackling these problems to encourage more responsible consumption habits and reach mainstream success at scale.
Global reach
We identify inflection points in consumer behaviours around the world and back companies that drive these revolutions forward.
Our team is on the ground in Brussels, London, New York, Los Angeles, Mumbai, and Singapore. We can help to grow local teams and operations, and enable new market entry on an international scale.
